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Middle East’s Largest Fast Fashion Retailer Splash Partners with Dow to Bring Long-Lasting Freshness to Apparel

15 February 2017

Philadelphia, PA - February 15, 2017 - Splash, the Middle East’s largest fast-fashion retailer, is partnering with Dow Microbial Control, a business unit of The Dow Chemical Company, to offer its customers a range of apparel products using Dow’s patented SILVADUR™ technology, featuring built in odor protection and longer lasting freshness. Splash currently operates over 220 apparel stores and 55 brand stores across the Middle East.

Splash Basics offerings will be treated with Dow’s patented SILVADUR™ technology, which inhibits the growth and minimizes the presence of unwanted odor-causing bacteria that are prominent on consumer goods. When these nuisance bacteria land on fabric surfaces, SILVADUR’s™ technology intelligently releases silver ions which neutralize them on contact, enabling the apparel to stay fresher longer.

“The growing desire of consumers to control odors in apparel has changed their priorities when they purchase products as they focus more on making savvy investments that feature intelligent freshness protection, which enables consumers to wear them more and wash them less. Leading retailers like Splash understand that meeting the consumer need for odor control will both increase value and build customer loyalty.”
Karel Williams, global strategic marketing and brand director

“Over more than 20 years, Splash has earned a reputation as a trend-setter in the apparel industry in the Middle East,” said Raza Beig, CEO, Splash and ICONIC, and director of the Landmark Group. “As an industry pacesetter, we recognize the growing trend toward more hygienic lifestyles among our consumers. It is our goal to meet their needs by offering products in our stores that feature freshness protection and control odors.”

“The relationship between Splash and Dow is an excellent example of how industry leaders, working together, can benefit the marketplace,” said Karel Williams, global strategic marketing and brand director for Dow Microbial Control. “The growing desire of consumers to control odors in apparel has changed their priorities when they purchase products as they focus more on making savvy investments that feature intelligent freshness protection, which enables consumers to wear them more and wash them less. Leading retailers like Splash understand that meeting the consumer need for odor control will both increase value and build customer loyalty.”

About Splash

Headquartered in Dubai, Splash is Middle East’s largest fast fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East, India and Africa. Founded in 1993 as a single brand store in Sharjah, Splash currently operates over 220 stores and 55 brand stores (Lee Cooper, Bossini, Kappa etc) across 14 countries. Showcasing popular collections for men, women and teens, Splash’s existing product portfolio includes a uni-brand concept across its stores providing a comfortable and easy shopping environment. Alongside, the brand also houses a gamut of international brands under its portfolio like Lee Cooper, Bossini, ELLE and Being Human among others. Splash has also announced international icons Salman Khan and Katrina Kaif as brand ambassadors in the Middle East while celebrating fashion in its true sense with its tagline 'In Love with Fashion'. As a brand Splash believes in constantly being a trend-setter in the region and has successfully created some of the biggest and most popular brand properties/events like the bi-annual fashion shows, the annual Calendar launches which have now become part of the social calendar of the Region. With constant revamping of the marketing portfolio, newer forms of communication are added and channeled to keep the consumer involved. Over the years, Splash has received several significant industry accolades over all business verticals. For more details login to http://www.splashfashions.com.